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Product drops aren’t what they used to be. Simply announcing a launch date and hoping for sales doesn't generate the same hype it used to.

When every dollar counts, the smartest move isn’t spending more—it’s making your customers do the marketing for you.

After talking with over 200 DTC fashion brands on Shopify, we’ve uncovered the real shifts shaping 2025.

Virtual Try On and Try Before You Buy move in parallel, almost any customer will want to see themselves in an outfit.

Temu is very cheap. Very very. It costs so little to buy anything and its one click away and yada yada. It feels scary when you consider...

You can reduce reduce your brands returns.

Liking a clothing item on a website and actually buying it are two different worlds. There is a gap in the action taken of actually...

There are three things people want to feel: Beautiful Important Desired We all want this on some level. Whether it stems from high school...

How do Antla customers leverage Virtual Try On to get more site visits

We are all watching the AI revolution happen. Self coding, self picture painting, AI that folds my clothing and makes me lunch. No brand...

Every online store faces a common challenge: turning site visitors into paying customers. How often do you see someone come onto your...