Don't worry about Temu eating your margins

Temu is very cheap.

Very very.

It costs so little to buy anything and its one click away and yada yada.

It feels scary when you consider that they are going to have a projected $50 billion in sales in 2025. But don't worry about Temu eating your margins.

But I am here to make you calm. Don't worry Temu's sales are not coming out of your pocket.

At Antla we serve all kinds of fashion brands.

Some are high-end, others are low-end, others are custom-made tailor brands that do one style a year.

What does every one of our merchants have in common?

They are doing something they love. They are craftspeople, not convenience people.

Their creations are the beautiful things we see around us, the outfits that make us double-take. The handbags with the perfect stitching. The dresses that look like they were designed for the gods.

So is someone ordering a cheap bracelet or torch on Temu going to eat into our craftsmen's and women's margins?

No.

Because we are not playing the same game. We are not playing the quick, cheap and convenient game.

We are building lifestyle brands that will inspire generations. So stop worrying about Temu and keep crafting; the people with taste have your back and always will.