Liking a clothing item on a website and actually buying it are two different worlds.
There is a gap in the action taken of actually adding something to your cart, and into that gap, your customers fall.
Every merchant in any industry is always looking to get site visitors to convert, and here in the fashion industry, we struggle with it even more.
A dress is not a pillow or a new kitchen appliance. Those are easy decisions to make.
A dress is a love story between the brand and the buyer. It’s a way to express yourself and show the world who you are.
So when someone looks at a dress, a suit, or any clothing on your website, it’s the first chapter of a long love story.
Where will they wear that outfit? What will they do in it? What memories will be made?
That is why giving customers the ability to picture themselves in any outfit is a positive start to the love story.
Perfect Virtual Try-On is the first memory, and after purchase, a million more memories are made.
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