Getting people to visit your website can feel like an uphill battle. We all know the struggle.
I want to let you in on how Antla customers are using Virtual Try On and Share features to transform social media followers into website visitors and, ultimately, getting them to buy a product.
The 3-Step Strategy to Convert Social Media Followers into Website Visitors
1. Preparing the Digital Groundwork
Before diving into content creation, ensure your digital infrastructure is ready.
This means:
Configuring your Instagram sharing settings for maximum reach (I am sure it already is all set up)
Ensuring your product pages and website are optimized and ready for traffic
Making sure Antla is set up on your store and ready for try-ons
2. Show your beautiful products in your stories:
Upload one of your products
Add 2-3 images in subsequent stories featuring you, friends, models, or customers in your brands clothing
Include a link to the product page in each story
Add engaging text to every story, such as "Virtually Try It On yourself, see how good you'll look!" or copy that resonates with your shoppers
3. Incentivize Sharing and Trying On
In the final story (or in every store), seal the deal by mentioning the discount:
Add the enticing message: "Oh, and just for you guys, a special discount to whoever tries on and shares. One for you, and one for the people you share it with 💌"
Prepare your copy and images
Upload to your story
Watch Your Site Visits Soar!
By following these steps, you'll transform passive social media scrolling into active website engagement and potential sales. The key is creating an irresistible, shareable experience that benefits both you and your customers.
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